With over 14 years of experience across consultancy, brand management and project execution, I help businesses transform concepts into reality through strategic clarity and disciplined implementation.
As a consultant and freelance Brand & Projects Manager, I partner with organisations seeking structured growth and operational excellence. My approach combines strategic insight with practical follow-through, ensuring projects deliver on time, on budget and with meaningful impact.
My areas of expertise include:
⮚ Strategic business planning and growth opportunity mapping
⮚ Brand identity execution and creative direction liaison
⮚ Project management from inception to evaluation
⮚ Personal /individual budgeting guidance and expense tracking systems
⮚ Process optimisation and operational efficiency
Currently serving as a freelance Brand and Projects Manager at O&L BrandX, I thrive on translating client visions into executable plans while maintaining a focus on commercial objectives. I pride myself on being a trusted advisor who brings strategic thinking and calm, detail-focused execution to every engagement.
Beyond my core work, I'm passionate about financial education, empowerment and environmental sustainability. As a dedicated personal finance writer and advocate, I help individuals develop viable money habits through accessible, practical guidance.
My collaborative style is warm yet structured—professional but human. I focus on creating purposeful, high-quality outcomes that perform, whether guiding brand strategy, managing complex projects or building financial confidence.
Let's connect to discuss how strategic clarity can help your business move forward—intentionally, effectively and without overwhelm.